&Global starts out with the basic aspects of Web design, which are:
- Content: the substance, and information on the Web site should be relevant to the web site and should target the area of the public that the Website is concerned with;
- Usability: the web site should be user-friendly, with the interface and navigation should be simple and reliable;
- Appearance: the web site's graphical design and text should consist of a single style that flows throughout the whole web site, to show consistency. This style should be professional, appealing and relevant;
- Visibility: the web site must also be easy to find via most, if not all, major search engines and other advertisement media.
Other important aspects that &Global takes into considiration are:
- A effective domain name & dependable hosting;
- Dependable maintenance & support at the critical moments;
- Promotion that works!



